Friday, March 5, 2010

The Brand of YOU - marketing yourself

I work with many clients who are solo professionals. I help them build their brand by creating a character representation of them. Why a caricature versus an actual photo of yourself? I believe that a graphic representation of yourself can be just as or even more engaging than an actual photograph, especially if you don't feel comfortable in front of a camera or if you feel you aren't photogenic. My clients tell me that their chick graphics attract attention and help make them more memorable to potential clients. Wendy Maynard the Marketing Maven has a great article on personality-based branding. Spend some time on her site if you are working on marketing yourself - she's got a lot of good articles! Check out my chick graphics too - I can help you create your own brand so you can go out there and start marketing yourself! 

Here are some of my clients' websites. See how they use their chick to market and promote themselves.

The Road to FabulousSandy Grason is an International Speaker, Hot Mogul, Rock Star Author of the bestselling book, JOURNALUTION and host of "The Road to Fabulous" on LA Talk Radio. Sandy asked me to design her blog header and a fabulous chick version of her. 

Girlfriend We Gotta Talk! - Mary Foley and Susie Galvez's radio show in Richmond, Virginia. I've also illustrated Mary's book called Live Like Your Nail Color. I love working with Mary! She's full of energy and it's no wonder she's great at motivating women!

The Skinny Blog - My friend Michelle who is a fabulous esthetician and mompreneur with lots of entrepreneurial spirit. I helped her set up an easy-to-update blog/website. She's got great skincare tips that she's sharing on her blog. We're working on designing a stand-out eye-catching print ad using her chick too!

Get excited about yourself and start a self-promotion campaign. I'm telling you to do it - start today!

1 comment:

  1. Hi Clara,

    Wow! I didn't know that you did Sandy's artwork. Love it! I can't wait to see more of your designs as you roll them out this year. And thanks so much for kind words about my blog.

    Best, Wendy


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